Ask most business owners whether their website brings in customers, and the honest answer is “I think so.” Simplified Internet Design offers website design in Berlin Township, MI built to answer that question with real numbers. We set up your site so you can see how many people call, fill out a form, or ask for directions, and where those people came from.
Why “I think it’s working” is not enough
A website can look great and still do very little. On the other hand, a plain site can quietly bring in steady work. Without tracking, you cannot tell the difference. As a result, many owners keep paying for ads, hosting, or a redesign without knowing what is actually paying off.
Usually, the problem is not a lack of data. Instead, nobody set up the tools, or they were set up once and never checked again. Our article on why a website might not be generating phone calls covers what to look at when the calls are not coming in.
What we set up on a new website
When we build or rebuild a site, we connect the basics before it goes live:
- Google Analytics, so you can see visits, top pages, and where visitors came from.
- Tracking for taps on your phone number, so mobile calls from the website get counted.
- Tracking for contact and quote forms, so each request is recorded as a lead.
- Google Search Console, which shows the searches that bring people to your site.
Our plain-English guide to Google Search Console explains what that tool shows. Google also keeps its own help page on setting up Google Analytics.
A short monthly report you can read in five minutes
Raw dashboards are hard to read when you are busy running a business. So we keep reporting simple. Each month, we can send a short summary that answers a few questions:
- How many calls and form requests came from the website?
- Which pages and searches brought those people in?
- Did anything change, such as a drop in visits or a broken form?
After that, we tell you what we would change next, if anything. Sometimes the answer is to leave things alone.
Know whether your ads are paying off
If you run Google Ads, tracking matters even more. Without it, the ad account can report clicks while you get no calls. With call and form tracking in place, you can compare ad spend to actual leads. If the numbers do not line up, our post on Google Ads without leads lists what to check first.
Website design in Berlin Township, MI and nearby
Berlin Township is a civil township in St. Clair County with 3,115 residents at the 2020 Census. It includes the unincorporated communities of Allenton and Berville. The Allenton ZIP code, 48002, serves the whole township.
If your business serves customers across several communities, it helps to know which areas your leads actually come from. Analytics can show that, so you can focus your website and ads where they pay off.
We build new websites and take over existing ones across St. Clair County. Our website design services page explains how a project works, and our portfolio shows sites we have built. Nearby, we also offer website design in Capac and Memphis. To see every community we cover, visit our Service Areas page.
Get a free website tracking check
Call 810-637-1849 or use our contact form. Send us your website address. We will check whether your calls and form requests are being counted, and then we will tell you plainly what is missing.